Forged Frames AdminDashboard

Operations Dashboard

Live overview of orders, custom frame projects, production, proof approvals, customers and revenue.

+18.4%
£18,460
Revenue this month
+12.1%
126
Orders this month
+8.7%
37
Active custom projects
6 need action
14
Proofs awaiting approval

Revenue & Order Trend

Last 12 months

Production Pipeline

Work currently in progress

Brief ReceivedNeeds internal review
9
Design in ProgressAssigned to designer
12
Proof SentWaiting for customer
14
ProductionApproved build queue
17
Ready to DispatchPacking / label stage
6

Recent Orders

Latest customer purchases and custom orders
OrderCustomerValueStatus

Activity Feed

Recent admin and customer activity

Proof FF-P041 approved by Oliver Shaw.

6 minutes ago

Pricing updated for Dual Card Premium.

21 minutes ago • Jordan

Order #FF-1842 marked as dispatched.

48 minutes ago

New customer Harry Lewis registered.

1 hour ago

Support Agent permission set changed.

2 hours ago • Super Admin

Orders

Manage standard products, bespoke frame orders, payments, customer data and fulfilment status.

All orders1,284
Paid1,176
In production63
Awaiting proof14
Refunded11
OrderCustomerItemsTotalPaymentOrder StatusTracking

Custom Projects

Track bespoke frame briefs from intake through design, proof approval, production and dispatch.

37
Active projects
12
Design in progress
14
Proofs with customers
11
Production queue

Project Pipeline

ProjectCustomerFrame BriefDesignerStageDueProgress
FF-C208
Created 27 Aug		Oliver Shaw5-card Liverpool No.9Mia ClarkeProof sent30 Aug
FF-C207
Created 26 Aug		Daniel ColeDual Saints black/goldTom EvansDesign31 Aug
FF-C206
Created 25 Aug		Jamie RossEngland 6-card displayJ. PatelProduction29 Aug
FF-C205
Created 25 Aug		Leo MartinPurple single card premiumMia ClarkeBrief review02 Sep

Products

Create frame products, assign categories, images, card counts, base prices, visibility and stock behaviour.

ProductSKUCategoryCard CountBase PriceCostMarginStatus

Pricing & Add-ons

Control base pricing, card-count surcharges, premium finishes, rush service, plaques and custom design charges.

Base Pricing

Default frame starting prices

Popular Add-ons

Automatic price additions

Personalised plaque +£12.00

Enabled

Premium metallic finish +£18.00

Enabled

Priority design +£25.00

Enabled

Margin Guard

Pricing alert

42.8%

Average gross margin across currently published products.

Minimum target margin: 35%

Pricing Rules

RuleApplies ToConditionAdjustmentPriorityStatus
Large Collection SurchargeMulti Card6+ cards+ £28.0010Active
Premium Material UpgradeAll ProductsFinish = Metallic+ £18.0020Active
Trade Partner DiscountApproved B2BRole = Partner- 12%30Scheduled

Inventory

Monitor frame stock, packaging materials, inserts, mounts and low-stock alerts.

842
Total components
7
Low-stock items
2
Out of stock
£4,920
Inventory value

Stock Items

ItemSKUOn HandReservedReorder LevelSupplierStatus
Black Premium Frame 30×40FR-BLK-3040381115FrameWorks UKHealthy
White Premium Frame 30×40FR-WHT-304012815FrameWorks UKLow
Gold Trim InsertINS-GLD-0126920MountLabWatch
Protective Shipping Box XLPKG-XL-027612PackRightLow

Customers

Customer profiles, lifetime value, order history, delivery details, support notes and communication preferences.

2,846
Total customers
412
Repeat buyers
£146
Average lifetime value
18.7%
Repeat purchase rate
CustomerEmailOrdersLifetime ValueLast OrderSegment
Oliver Shaw
Manchester, UK		oliver@example.com9£1,02427 Aug 2026VIP Collector
Daniel Cole
Leeds, UK		daniel@example.com4£47626 Aug 2026Repeat Buyer
Jamie Ross
Bristol, UK		jamie@example.com2£24425 Aug 2026Active

Proof Approvals

Manage design proof versions, revision requests, approvals and production release.

FF-P041

Oliver Shaw • 5-card Liverpool No.9

Approved
Version 3 • 27 Aug

FF-P040

Daniel Cole • Dual Saints

Revision requested
Version 2 • 26 Aug

FF-P039

Leo Martin • Purple single

Awaiting customer
Version 1 • 25 Aug

Shipping & Tracking

Create shipments, manage carriers, print labels and monitor delivery exceptions.

6
Ready to dispatch
31
In transit
2
Delivery exceptions
1.8d
Avg dispatch time

Shipments

OrderCustomerCarrierTrackingServiceStatusETA
#FF-1842Jamie RossRoyal MailRM84200931GBTracked 24In transit28 Aug
#FF-1841Oliver ShawDPDDPD77834920Next DayOut for deliveryToday
#FF-1838Harry LewisRoyal MailRM83839847GBTracked 48Exception29 Aug

Payments

Monitor transactions, payment methods, outstanding balances, refunds and reconciliations.

£18,460
Captured this month
£1,284
Pending
£392
Refunded
99.1%
Payment success rate

Transactions

TransactionOrderCustomerMethodAmountStatusDate
TX-98241#FF-1844Oliver ShawStripe£124.00Captured27 Aug
TX-98240#FF-1843Daniel ColePayPal£88.00Captured27 Aug
TX-98235#FF-1839Mark GreenCrypto£118.00Confirming26 Aug

Promotions

Create coupon codes, campaign discounts, limited drops and partner offers.

Active

COLLECT10

10% off orders over £100.

Uses84 / 250
Scheduled

MATCHDAY15

15% off selected football frame styles.

Starts30 Aug
Partner Only

TRADE12

12% trade partner discount.

Accounts18

Support

Customer conversations, order questions, revision requests and custom-frame enquiries.

Open Conversations

CustomerSubjectPriorityLast Reply
Oliver ShawCan I change the plaque text?Medium8 min ago
Harry LewisTracking has not updatedHigh22 min ago
Daniel ColeRevision notes for proof V2Project45 min ago

Support SLA

Internal targets

First responseTarget under 2 hours
38m
Resolved todayCustomer requests closed
19
Open ticketsAcross all priorities
12

Admin Users

Create staff accounts, assign roles, suspend access and monitor recent sign-ins.

Team Accounts

UserRoleAccessLast Sign-inStatus
Jordan Miles
jordan@forgedframes.co.uk		OwnerAll modulesNowActive
Mia Clarke
mia@forgedframes.co.uk		DesignerProjects, Proofs, Customers12 min agoActive
Tom Evans
tom@forgedframes.co.uk		OperationsOrders, Inventory, Shipping1 hr agoActive
Eva Reed
eva@forgedframes.co.uk		Support AgentOrders read, Customers, SupportYesterdayLimited

Roles & Permissions

Granular role-based access for viewing, creating, editing, deleting and exporting business data.

Owner

Full platform access including users, permissions, finance and audit logs.

1 user

Operations Manager

Orders, inventory, shipping, products and customer operations.

2 users

Designer

Custom projects, proof uploads, customer notes and portfolio content.

3 users

Permission Matrix

Demo toggles are interactive

Website Content

Manage homepage banners, portfolio features, FAQs, testimonials, collection text and newsletter blocks.

Homepage Hero

3 active slides • Updated 26 Aug

Portfolio Gallery

38 published pieces • 4 featured

FAQs

12 customer questions • 12 published

Analytics & Reports

Commercial performance across revenue, product mix, conversion, customer retention and operations.

£146.50
Average order value
3.8%
Store conversion
18.7%
Repeat purchase rate
4.6d
Avg custom turnaround

Revenue by Week

Top Product Mix

Single Card Premium34% of revenue
34%
Dual Card Frames27% of revenue
27%
5–6 Card Displays25% of revenue
25%
Add-ons14% of revenue
14%

Audit Log

Track important admin activity for products, prices, orders, users and permissions.

TimeUserActionModuleRecordIP / Session
16:21Jordan MilesUpdated price £84 → £88PricingBlack & Gold DualAdmin Session 8F2
16:08Mia ClarkeUploaded proof V3ProofsFF-P041Admin Session 7D1
15:54Tom EvansMarked dispatchedOrders#FF-1842Admin Session 6B4
15:31Jordan MilesChanged role permissionPermissionsSupport AgentAdmin Session 8F2

Settings

Business configuration, checkout, shipping, notifications, integrations and platform controls.

Business Details

Operational Rules

Require proof approval before production

Enabled for bespoke projects

Email order status updates

Customer notifications

Two-factor authentication for admins

Security policy

Notifications

Needs your attention

6 proofs need review or follow-up.

Today

7 inventory items are below reorder level.

Today

2 shipments have delivery exceptions.

Last hour